Final answer:
The primary purpose of cheerleaders and halftime shows is to enhance the spectator experience by creating a more memorable and engaging event, fostering a collective identity and reflecting sociocultural diversity.
Step-by-step explanation:
The primary point of cheerleaders and halftime shows at games is C. creating a more memorable, engaging experience for the audience.
These performances serve as a form of entertainment that complements the sporting event, helping to create a sense of collective identity and boosting the overall enjoyment for spectators.
While generating more money through merchandising and diversifying the entertainment are benefits, they are secondary to the enhancement of the spectator experience. Moreover, art, music, and sports reflect the sociocultural diversity found around the world and have influenced social cohesion and cultural evolution.