Question

Yvonne wants her innovation to succeed, so she makes sure that there's a market for her innovation and that she has plenty of money and resources on hand. Which step of achieving innovation is Yvonne demonstrating?

A) Conceptualization
B) Commercialization
C) Ideation
D) Prototype development

Answer 1

Yvonne is engaging in the Commercialization step of innovation, which involves confirming market interest and securing adequate resources to support the product's launch and growth.

Step-by-step explanation:

Yvonne is demonstrating the step of Commercialization in the innovation process. This step involves ensuring that there is a market for the innovation, and having the necessary funds and resources to support its launch and growth. By focusing on the aspects of market research and resource allocation, Yvonne is working towards successfully introducing her innovation to potential customers and creating a sustainable business model around it. Commercialization is critical as it transitions a product from an idea or prototype into a good or service that can be offered in the marketplace.