Final answer:
A company marketing its health food bar as a candy bar is an example of Marketing innovation. This strategy focuses on changing the brand or product perception rather than its actual features.
Step-by-step explanation:
When a company decides to start marketing its health food bar as a candy bar, the type of innovation taking place is Marketing. This involves changing the perception and positioning of the product without altering the product itself. It's not Incremental because the product isn't being technically improved or updated. It's also not Disruptive as the core market isn't being completely changed. Finally, it's different from Product Repositioning which typically involves more substantial changes in how a product is presented to and perceived by the market.
Examples of innovative products that have disrupted various industries include the smartphone, which has revolutionized communication and personal computing; the electric vehicle, notably models by Tesla, which have significantly impacted the automotive industry; and streaming services such as Netflix, which have transformed the entertainment and media industries.