Question

When determining presentation of items on a printed menu, considerations are taken for their position on the menu. Items you wish to sell more of should be placed so that they are the first and/or last thing a customer sees. This positioning strategy is the science of

A. Menu Design
B. Menu Placement
C. Menu Psychology
D. Menu Structure

Answer 1

The positioning strategy for placing certain menu items in spots where they are more likely to be noticed and ordered by customers is known as Menu Psychology.

Step-by-step explanation:

When determining the presentation of items on a printed menu, the strategy used for the placement of items to encourage sales is known as Menu Psychology. This involves utilizing cognitive and emotional responses evoked through the strategic placement of menu items to enhance their appeal. By placing items that a restaurant wants to sell more of at locations on the menu where they will be the first or last thing a customer sees, establishments leverage a customer's natural reading patterns to influence their choices. This practice aligns with concepts from the psychology, geography, and business intersection, aiming to create a predictable and comfortable environment for customers, akin to the place-product-packaging strategy used in chain stores and franchises since the 1950s.