Final answer:
Emotional appeals help engage the reader by targeting their emotions, using personal anecdotes, logical reasoning, statistical evidence, and expert testimony.
Step-by-step explanation:
Emotional appeals can be used to help the reader become personally involved in an argument. These appeals target the reader's emotions, such as sympathy, anger, fear, insecurity, guilt, and conscience, in order to support a position. They can be achieved through personal anecdotes, logical reasoning, statistical evidence, and expert testimony.