Final answer:
Communicating negative news in business aims to explain clearly, maintain friendly relations, and be fair, but not to demonstrate company superiority.
Step-by-step explanation:
Among the goals when conveying negative news in business communication are: explaining clearly and completely, maintaining friendly relations, and being fair. However, demonstrating the company's superiority in the global marketplace is not a goal of communicating negative news. This goal is more related to marketing and public relations than to the sharing of unfavorable information. It is important for business communicators to manage how negative news is presented to maintain credibility and relationships without overstepping into the promotion of superiority. Communicating negative news in business aims to explain clearly, maintain friendly relations, and be fair, but not to demonstrate company superiority.