Question

Global Market has decided to increase its market share by hiring a marketing rep to visit businesses in the area and invite their employees to shop at Global Market and attend monthly health events that take place at Global Market stores. Each of the individual stores has hired two new employees to handle the anticipated increase in customer traffic. Global Market is using a ________ strategy.

A) Cutting-edge
B) Stability
C) Defensive
D) Growth
E) Diverse

Answer 1

Global Market's strategy of hiring a marketing representative to promote their business and prepare for increased customer traffic is classified as a Growth strategy.

Step-by-step explanation:

Global Market is implementing a strategy that involves hiring a marketing representative to promote their business and expecting an increase in customer traffic, for which they have hired additional staff. Such initiatives are proactive and focused on expanding business operations and increasing market share. Therefore, the appropriate classification for Global Market's strategy is Growth, which is aimed at expanding the company's reach and customer base through active promotion and scalability planning. Global Market is using a Growth strategy. By hiring a marketing rep to visit businesses in the area and inviting their employees to shop at Global Market and attend monthly health events, Global Market aims to increase its market share and expand its customer base.