Question

Which of the following will increase mail survey response rates over 90%?

A) use of color
B) stamps, rather than preprinted postage paid on the return envelopes
C) use of a recognizable brand name
D) use of a celebrity endorser
E) none of the above

Answer 1

Using color, stamps, and a recognizable brand name can increase mail survey response rates over 90%.

Step-by-step explanation:

Increase in mail survey response rates over 90% can be achieved by using several strategies:

1. Use of color: Adding color to the mail survey can make it more visually appealing and attract the attention of the recipients, increasing the chances of them responding.
2. Stamps, rather than preprinted postage paid on the return envelopes: Using stamps on the return envelopes can create a sense of personal connection and importance, thereby encouraging recipients to respond.
3. Use of a recognizable brand name: If the survey is associated with a well-known and trusted brand, it can instill confidence in the recipients and motivate them to participate.

Therefore, options A, B, and C will all increase mail survey response rates over 90%. The correct answer is E) none of the above.