Question

A disadvantage of the ________ is that the marketing researcher is more limited in the quantity and types of information that he or she can obtain.

A) telephone interview
B) in-office interview
C) mall-intercept interview
D) in-home interview
E) dual data collection

Answer 1

The telephone interview has a disadvantage in that it limits the quantity and types of information that can be obtained compared to other interview methods.

Step-by-step explanation:

A disadvantage of the telephone interview is that the marketing researcher is more limited in the quantity and types of information that he or she can obtain. Unlike other interview methods, such as in-office, mall-intercept, and in-home interviews, a telephone interview does not allow for visual cues or direct observation of the interviewee. This can limit the depth and richness of the data collected, as non-verbal communication and contextual information may be missed.