Final answer:
Companies who conduct mall-intercept interviews consider factors such as the regional market area, interview cooperation rates, and mall security when selecting shopping malls.
Step-by-step explanation:
When companies select shopping malls for conducting mall-intercept interviews, they tend to select malls based on several factors:
- Regional versus local market area: Companies may prefer malls that have a regional market area, as they may attract a more diverse range of shoppers.
- Interview cooperation rates: Companies may choose malls located in cities where interview cooperation rates are high, as it increases the chances of getting a sufficient number of participants for their research.
- Mall security: Companies may select malls in cities where mall security is available to ensure the safety of interviewers and participants.