Question

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:

A) only in the largest cities
B) that have a regional versus local market area
C) where the crime rates are exceptionally low
D) in cities where interview cooperation rates are the highest
E) in cities where mall security is available

Answer 1

Companies who conduct mall-intercept interviews consider factors such as the regional market area, interview cooperation rates, and mall security when selecting shopping malls.

Step-by-step explanation:

When companies select shopping malls for conducting mall-intercept interviews, they tend to select malls based on several factors:

• Regional versus local market area: Companies may prefer malls that have a regional market area, as they may attract a more diverse range of shoppers.
• Interview cooperation rates: Companies may choose malls located in cities where interview cooperation rates are high, as it increases the chances of getting a sufficient number of participants for their research.
• Mall security: Companies may select malls in cities where mall security is available to ensure the safety of interviewers and participants.