Question

The primary advantage of mixed mode surveys is that:

A) they have higher non-response rates
B) they automatically produce vouchers of data to clients
C) there is no effect on response caused by the various modes
D) researchers can take the advantages of different modes to achieve their data collection goals
E) all of the above are true

Answer 1

The primary advantage of mixed mode surveys is that researchers can take the advantages of different modes to achieve their data collection goals.

Step-by-step explanation:

The primary advantage of mixed mode surveys is that researchers can take the advantages of different modes to achieve their data collection goals.

Mixed mode surveys allow researchers to use multiple methods of data collection, such as online surveys, phone interviews, and mail surveys, to reach a wider audience and increase response rates. By combining different modes, researchers can overcome the limitations of each individual mode and gather more comprehensive and accurate data.