Question

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

A) CATI B) business-to-business surveying
C) in-office interview
D) drop-off survey
E) mall-intercept

Answer 1

The appropriate data collection mode for research on a product targeting the business-to-business market is either in-office interview or business-to-business surveying.

Step-by-step explanation:

The data collection mode that would be more appropriate for research on a product requiring demonstration targeted to the business-to-business market is in-office interview.

Business-to-business surveying could also be a suitable data collection mode as it allows for targeted questioning and gathering insights specifically from businesses.

Mall-intercept and drop-off survey would be less appropriate for researching a product targeted to the business-to-business market as they are more commonly used for consumer market research.