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What are the 4 selling points of a corporate account to a Dealership?

User Installero
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Final answer:

A corporate account at a dealership indicates a trustworthy reputation, stability with a focus on long-term success, a commitment to a positive customer experience, and a lower risk for buyers compared to less established dealerships or individual sellers.

Step-by-step explanation:

When considering the selling points of a corporate account to a Dealership, there are several key advantages to highlight. Firstly, a dealership with a corporate account often signifies a trustworthy reputation. This is crucial as it means the dealership is committed to addressing potential issues with vehicles preemptively to maintain a high level of customer satisfaction and long-term reliability.

Secondly, offering a corporate account suggests that a dealership is stable and values long-term success over short-term gains. This can be contrasted with less well-established lots where cheaper used cars come with higher risk, due to the precarious nature of the dealer's reputation.

Thirdly, a dealership with a corporate account presumably takes on the responsibility to create a positive customer experience, which is likely to increase word-of-mouth referrals, enhancing both the dealership's reputation and potential for customer loyalty. Lastly, choosing a dealership with a corporate account over individual sellers on platforms like Craigslist represents a lower risk for buyers as these dealerships are accountable for their sales and have a reputation to maintain.

User Ese
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