Final answer:
Major news outlets engage viewers by aligning with audience preferences, providing credible information, delivering content through modern platforms, and mixing news with entertainment. Trustworthiness of news anchors also plays a crucial role in retaining viewer confidence.
Step-by-step explanation:
Major news outlets remain effective in garnering viewers through a combination of factors such as catering to specific audience preferences, presenting news with credible journalism, and adapting to new platforms for content delivery. The presence of different perspectives across outlets, like the conservative FOX News and the liberal Daily Kos, helps in attracting viewers with varying political affiliations.
Additionally, incorporating humor into news, as seen in The Daily Show and The Late Show, appeals to younger audiences, indicating that a mix of entertainment and information can broaden viewership. News agencies maintain their effectiveness by selecting trustworthy news anchors, as audience trust is paramount, showcased by the fallout from Brian Williams' credibility issues.
Furthermore, the shift to online platforms with sophisticated technology, real-time updates, and interactive features, such as The Daily by Rupert Murdoch's News Corporation, has made it easier for news outlets to stay relevant in the digital age