Final answer:
The characteristic of a business-format franchise is the continuous assistance provided by the franchisor, including training, supply chain support, and marketing strategies. The franchisee also uses the franchisor's trademarked brand and pays ongoing fees for the rights to operate under this established business model.
"the correct option is approximately option C"
Step-by-step explanation:
A characteristic of a business-format franchise is continuous assistance provided by the franchisor. Unlike other business arrangements where the franchisee is independent after the initial setup and purchase, a business-format franchise involves ongoing support and guidance.
This can include help with training staff, marketing strategies, and operational processes, which are all geared towards ensuring conformity and quality across all franchise locations. Moreover, the franchisee pays a franchise fee and ongoing royalty fees in exchange for the brand recognition, established business model, and continuous support from the franchisor.
It's important to note that products in a business-format franchise are sourced through the franchisor's supply chain, which helps maintain product consistency across the franchised locations. The name of the business is typically not chosen by the franchisee but rather is the franchisor's trademarked brand, which is part of the franchise purchase agreement. Lastly, while there are various types of franchise arrangements, calling the business-format franchise the least popular is not accurate, especially considering the success of prominent franchises like McDonald's.