Final answer:
Installing a lazy river in the outfield bleachers is an example of scrambling the frames of game, spectacle, and festival, which is part of sports marketing and venue differentiation strategies to attract fans by creating unique game experiences.
Step-by-step explanation:
A minor league baseball team installing a lazy river in the outfield bleachers as part of the fan experience is an example of scrambling the frames of game, spectacle, and festival. This installation expands on the ways fans can enjoy the game experience, blending it with elements of relaxation and entertainment often associated with festivals or amusement parks. Such innovations in audience experience are ways teams differentiate themselves and attract fans, not just for the sport but for a unique social event.
The concept being applied here is part of a broad trend in sports marketing and venue differentiation, where teams and venues create distinctive experiences to enhance enjoyment and increase attendance. This trend aligns with what John Jakle describes as place-product-packaging, using the physical aspects of a place to enhance product (in this case, the game) appeal. While the lazy river has marketing implications, it isn’t a direct example of venue marketing channels or a product-place matrix, which are more about distribution and location strategy for products and services.