Final answer:
Media planning is the process of selecting and scheduling media platforms to effectively deliver a message to the targeted audience, considering the changing media consumption landscape.
Step-by-step explanation:
The process of deciding where to place advertisements for optimal impact is known as media planning. Media planning involves the strategic selection and scheduling of media platforms to deliver a message to a targeted audience effectively.
By using demographic information about potential voters, for example, media and campaign managers can tailor their approach to meet the preferences and habits of different age groups and interests. Older demographics might see more print, television, and radio ads, while younger voters are reached through social media, satellite, and cable channels tailored to their habits.
With advancements in technology, traditional advertising has faced challenges such as ad-skipping features on TV and the decline of print media revenue, necessitating innovative strategies in media planning to capture audiences' attention. Therefore, it is crucial to consider the evolving landscape of media consumption when engaging in media planning.