Question

As a component to building a successful brand, the product should attract a positive reaction from consumers. According to your text, this can be accomplished by which of the following? (Check all that apply.)

a. By the value the product offers consumers.
b. By outperforming the competition.
c. Through the way a product is delivered.
d. Through a product's packaging.

Answer 1

To build a successful brand, a product should offer value to consumers, ensure an excellent delivery experience, and utilize distinctive packaging. These factors contribute to differentiating a product and shaping a positive consumer reaction.

Step-by-step explanation:

A successful brand attracts a positive reaction from consumers, and this can be achieved by implementing several strategies. Here are the options that apply, based on the text provided:

1. By the value the product offers consumers, which refers to the balance of benefits and costs - providing high-quality features, benefits, or experiences a consumer will appreciate.
2. Through the way a product is delivered, encompassing aspects such as customer service, and convenience in purchasing or receiving the product, like free delivery or special financial offers such as credit.
3. Through a product's packaging, which can influence consumer perception and preference even if the product itself is not significantly different from competitors' offerings.

Each of these strategies can help in differentiating a product and building a brand that resonates positively with consumers. They underscore the value, delivery, and presentation of the product as central to shaping consumer reactions and preferences.