Final answer:
Control is the term that describes measures steering individuals to align with company goals, including practices like performance reviews and KPIs.
Step-by-step explanation:
The term for a measure that steers individuals toward reaching a company's goals is control. Control mechanisms are managerial devices used to direct behaviors within an organization toward the achievement of organizational objectives. Tools such as performance reviews, KPIs (Key Performance Indicators), and incentive schemes are common examples of control measures. They align individual performance with the company's strategic aims, ensuring that employees contribute to the company's success effectively and efficiently.
For instance, KPIs serve as quantifiable metrics tied to specific business goals. By measuring employee performance against these indicators, managers can encourage behaviors that are conducive to the company's growth and stability. Control measures are foundational to good management practices.