Final answer:
Key tips for writing a press release include understanding your audience, presenting crucial information upfront, covering the five Ws and one H, offering background information, using narrative and reporting techniques, and ensuring a clear, reader-friendly format.
Step-by-step explanation:
When advising a coworker on writing a press release, several key points should be considered to ensure the content is effective and engaging for the intended audience. Firstly, know your audience and tailor the message to appeal to the target media's readership. Secondly, present the most important information early in the press release to capture attention. Thirdly, include a comprehensive yet concise coverage of the five Ws and one H: Who, What, When, Where, Why, and How, to provide a complete overview of the story. It's important to offer background information where necessary to provide context. Utilizing both narrative and reporting techniques will make the information more relatable and credible. Additionally, structure your press release in a logical and reader-friendly format with clear sections and a neutral tone, avoiding all caps and ensuring correct spelling and grammar. Finally, construct your messages to be straightforward and easily understandable, translating complex information into clear, impactful points.