Final answer:
Anticipatory marketing is a strategy that focuses on creating a desire for future products and services while also promoting current ones.
Step-by-step explanation:
In the realm of marketing, creating a desire for future products and services while also promoting current ones is called 'anticipatory marketing'.
This strategy involves generating excitement and anticipation among customers for upcoming offerings. By building hype and showcasing the potential benefits and features of future products or services, businesses aim to create demand and capture customers' attention before the actual launch.
For example, Apple famously employs anticipatory marketing by unveiling teaser trailers and promotional materials for their upcoming products, generating anticipation and demand well in advance.