Final answer:
The primary functions of sales management are sales plan formulation, sales plan implementation, and sales force evaluation.
Step-by-step explanation:
The primary functions of sales management include sales plan formulation, sales plan implementation, and sales force evaluation. Formulating a sales plan involves setting sales targets and strategies, while implementation is about executing the plan effectively. Sales force evaluation is concerned with assessing the performance of the sales team and making the necessary adjustments to improve results.
A focused sales management process ensures that the sales team aligns with the business goals. For this reason, these functions are essential for successful sales operations. Sales presentation creation, while important, is generally considered a task of the sales team rather than a primary function of sales management.
Sales plan formulation involves setting goals, strategies, and budgets for the sales team. It requires analysis of market conditions, customer needs, and competition to create a comprehensive plan.
Sales plan implementation is the execution of the sales plan. This involves coordinating and managing the sales team, monitoring their performance, and providing necessary support and guidance.
Sales force evaluation is the assessment of the sales team's effectiveness and performance. It involves analyzing sales data, measuring individual and team performance, and providing feedback and training to improve sales outcomes.