Final answer:
The initial outlay is the total upfront investment required for the project, excluding sunk costs like past consulting fees. It amounts to $270,000.
Step-by-step explanation:
The initial outlay for the business project can be calculated by adding the costs of new equipment, working capital, installation, shipping, and the past consulting expenses. However, the consulting expense is a sunk cost and is not considered in the initial outlay calculation.
Therefore, the total initial outlay is $270,000 (without considering tax implications). As the marginal tax rate is 34%, we do not include it in the initial outlay as these are not tax-deductible expenditures. The consulting fee is not included in the calculation as it is a sunk cost.