Final answer:
A market researcher for UrbanHomes Developers should design a survey assessing homebuyer preferences, budgetary limitations, and location choices using qualitative and quantitative questions to inform a housing development project in Navi Mumbai. The survey must integrate New Urbanism, urban renewal, and insights into community needs to reflect the target market's interests accurately.
Step-by-step explanation:
As a market researcher for UrbanHomes Developers aiming to construct a housing project in Navi Mumbai, it is important to understand the potential buyers through a carefully crafted survey questionnaire. This survey should assess various aspects like preferences, budget constraints, and location interests, incorporating both qualitative and quantitative questions. The integration of New Urbanism concepts, urban renewal, and community needs poses a unique opportunity for UrbanHomes Developers.
A mixed methods approach using both open-ended and closed-ended questions enables a comprehensive understanding of the buyers. Potential questions can range from rating the importance of sustainable features to indicating the maximum budget for purchasing a property. Probing location preferences can be done by asking for a list of desirable amenities or ranking the importance of proximity to transportation nodes like subway stations, reflecting Transit-Oriented Development principles.
Qualitative questions could delve into personal opinions on urban renewal projects, views on gentrification, and experiences with past housing choices. Quantitative data such as income levels or desired square footage would complement qualitative insights, crafting a detailed portrait of the target market. Altogether, the survey results would guide the development project's scope, ensuring alignment with consumer expectations and market viability.