Question

Decathlon corp., a sports shoe manufacturer, launches a new line of sports shoes. to promote the product, decathlon corp. invites its customers to try on the shoes for a period of one week and get a feel of its features. this is an example of______________

a) corporate communication
b) sponsorship
c) product placement
d) experiential marketing

Answer 1

The example given is an example of experiential marketing, a strategy that aims to engage consumers by creating memorable experiences that connect them with a brand or product. Option number d is correct.

Step-by-step explanation:

The example given, where Decathlon Corp. invites customers to try on their sports shoes for a week to get a feel of its features, is an example of experiential marketing. Experiential marketing is a strategy that aims to engage consumers by creating memorable experiences that connect them with a brand or product.

In this case, Decathlon Corp. is allowing customers to experience their sports shoes firsthand, giving them the opportunity to try out the features and benefits of the product. By doing so, they hope to create a positive association with the brand and increase the likelihood of future sales.

This approach differs from product placement, which involves strategically placing products in films, TV shows, or other media to increase brand exposure. Experiential marketing focuses on direct engagement with the product.