Question

Which of the following is not true about an effective listening system?

a) listening is the first action to take when initiating a social media campaign.
b) although customers are on social media, they rarely think that a given brand is also there.
c) marketers must primarily hear what is being said about the brand and act upon what they hear.
d) the ways customers rate, rank, critique, and praise a brand are important for marketers.

Answer 1

The incorrect statement about effective listening on social media is that customers rarely think a given brand is also present on these platforms. In fact, customers often expect brands to engage with them on social media. An effective social media campaign includes listening actively and crafting accessible messages.

Step-by-step explanation:

The statement that is not true about an effective listening system is: b) although customers are on social media, they rarely think that a given brand is also there. This assertion suggests a misunderstanding of customers' awareness and engagement with brands on social media. Customers these days often expect a brand to be present and responsive on various social platforms.

Efficient social media campaigns rely heavily on actively listening to and engaging with the audience. Preparing and crafting messages that are easily understandable and relatable is crucial, as content needs to grab attention quickly. Moreover, being aware of the emotional undertones in audience communications helps build a better customer-brand relationship.

Listening can indeed be undervalued, yet it is fundamental to creating a connection with an audience. Active participation through asking questions and offering suggestions shows engagement, and utilizing information gained through social media can influence various decision-making processes.