Final answer:
National Geographic's augmented reality campaign that brought 3-D digital raptors to commuters is a prime example of effective guerrilla marketing that leverages AR technology to create a memorable brand experience, much like other contemporary AR applications in art and museums.
Step-by-step explanation:
An example of guerrilla marketing involving augmented reality (AR) brings us to National Geographic's campaign where they used AR to project 3-D images of raptors, among other creatures, to surprise and engage commuters. This innovative approach perfectly embodies the guerrilla marketing ethos by creating an unexpected, memorable, and interactive experience for the general public.
The imagery of 3-D raptors projected in a public space not only catches attention but also enhances brand remembrance, similar to how the San Diego Museum of Art (SDMA) uses an app with location-specific content to bring artwork to life for its visitors. Artists like Nancy Baker Cahill also harness AR technology to engage people meaningfully with the art and its inherent political messages, demonstrating the versatile applications of AR in various contexts.