Final answer:
The indicators used in the calculation of the balanced scorecard (BSC) are customer satisfaction, marketing effectiveness, financial performance, and total performance.
Step-by-step explanation:
The indicators used in the calculation of the balanced scorecard (BSC) are customer satisfaction, marketing effectiveness, financial performance, and total performance.
Customer satisfaction measures the level of satisfaction customers have with the products or services provided by the business. Marketing effectiveness assesses the efficiency and success of the business's marketing efforts. Financial performance measures the financial health and profitability of the business. Total performance gives an overall assessment of the business's performance by combining these indicators.
Therefore, the correct options for the calculation of the BSC are a. customer satisfaction, b. marketing effectiveness, c. financial performance, and d. total performance.