Final answer:
The statement is false because Pravat is using a pull strategy by promoting his book directly to potential readers via the Wall Street Journal, instead of pushing it through distributors.
Step-by-step explanation:
The statement is false. If Pravat is promoting his new self-published financial guidebook directly to readers in the Wall Street Journal, he is using a pull strategy, not a push strategy. A push strategy involves promoting products to wholesalers or retailers, who in turn push the product onto consumers. On the other hand, a pull strategy aims to create demand directly from consumers, encouraging them to seek the product themselves, which is what happens when you advertise directly to the end consumer, such as the readers of a financial news outlet.
Push strategy is a marketing approach that involves direct promotion to the end consumer. By advertising his book in the Wall Street Journal, Pravat is actively pushing his product to the readers of that newspaper, hoping to generate interest and drive sales. In this scenario, Pravat's use of the Wall Street Journal to reach potential readers directly is a classic example of a pull strategy. By advertising in a publication that his target audience reads, he is hoping that customers will be interested in his guidebook and request it from bookstores or online platforms, which in turn will pull the book through the distribution channels.