Question

What two tasks are involved in the sales plan formulation process? multiple select question.

O behavioral evaluation sales
O force recruitment and selection
O setting objectives
O developing account management policies

Answer 1

The sales plan formulation process entails establishing specific goals for the sales team through setting objectives and crafting guidelines for client interaction via account management policies.

Step-by-step explanation:

The two tasks involved in the sales plan formulation process are setting objectives and developing account management policies. The former involves determining goals for the sales team that align with the company's broader objectives, while the latter refers to creating guidelines for managing and nurturing relationships with existing and potential clients to maximize sales effectiveness.

Setting objectives is crucial as it lays down clear, measurable, and achievable targets for the sales force, and helps in tracking progress and success. Developing account management policies ensures that the sales team has a consistent approach to engaging with customers, which can improve customer satisfaction and loyalty.

Setting objectives involves determining the specific goals and targets that the sales team should aim to achieve. These objectives may include increasing sales revenue, expanding market share, or improving customer satisfaction.

Developing account management policies involves creating strategies and guidelines for managing customer accounts. This may include determining the sales process, defining customer segmentation, and outlining the approach for building and maintaining customer relationships.