One outcome of digital and social media marketing is that marketing managers can use social analytics tools to create "metrics" that allow them to track consumer response to their campaigns.
These metrics provide quantitative data and insights into various aspects of the campaign's performance, including engagement, reach, conversion rates, and customer sentiment.
By analyzing these metrics, marketing managers can make informed decisions, refine their strategies, and optimize future campaigns to better align with consumer preferences and behaviors in the digital and social media landscape.
Therefore, One outcome of digital and social media marketing is that marketing managers can use social analytics tools to create "metrics" that allow them to track consumer response to their campaigns.