Final answer:
Analytical CRM is the type of customer relationship management application that provides analysis of customer data, using analytical intelligence to discover trends and assist in strategic decision-making.
Step-by-step explanation:
The correct answer to this question is b) analytical CRM. Analytical Customer Relationship Management (CRM) applications are specifically designed to analyze customer data. Through the use of data mining, modeling, and other analytical tools, analytical CRM assists businesses in understanding their customers' behavior and preferences, enhancing customer satisfaction, and identifying potential sales opportunities. Operational CRM, on the other hand, deals with the day-to-day interaction with customers such as sales or service-related processes.
When referring to examining data for trends, the question from the reference suggests that b) analytical intelligence is being used most. This aligns with the functions of analytical CRM, which leverages analytical intelligence to extrapolate insights from customer-related data and influence business decisions.
The correct answer is b. analytical CRM. Customer relationship management (CRM) applications are used to manage and analyze customer data. Analytical CRM specifically focuses on analyzing customer data to identify patterns, trends, and insights that can be used to make strategic business decisions.