Final answer:
To create a matrix question in Qualtrics, log into your account, select the 'Create a New Question' button, choose the Matrix Table type, and then provide statements for rows and set the response scale for columns. Check different options and preview the question to ensure accuracy before sending out the survey.
Step-by-step explanation:
Creating a matrix question in Qualtrics requires a step-by-step approach. Typically, a matrix question consists of a set of statements (rows) and a set of responses (columns) that participants choose from. To create this type of question, you would first log into your Qualtrics account and select the survey where you want the matrix question to be. Then, click on the 'Create a New Question' button and look for the Matrix Table question type. For each row, you will need to provide a statement that participants will evaluate. On the columns, establish the scale that respondents will use to evaluate each statement, like Strongly Agree, Agree, Neutral, Disagree, and Strongly Disagree.
Qualtrics also offers different types of matrix questions such as the bipolar matrix and the likert scale, which can be used depending on the type of data you're looking to gather. Remember that matrix questions are great for comparing multiple variables or assessing various aspects of a single theme. However, it is important to keep the matrix simple to avoid respondent fatigue. Once completed, you can preview the matrix question to ensure it displays correctly and make any adjustments needed before distributing your survey.