Question

What information should a digital marketer track in order to measure conversion? select all that apply.

A. cost per conversion
B. average order size
c. time to conversion

Answer 1

A digital marketer should track cost per conversion, average order size, and time to conversion in order to measure conversion.

Step-by-step explanation:

In order to measure conversion, a digital marketer should track the following information:

1. Cost per conversion: This metric helps marketers understand how much money they are spending to acquire each customer. It is calculated by dividing the total cost of a marketing campaign by the number of conversions it generated.
2. Average order size: This metric measures the average value of each customer's purchase. It allows marketers to evaluate the effectiveness of their upselling or cross-selling strategies.
3. Time to conversion: This metric tracks the amount of time it takes for a customer to go from initial interaction to making a purchase. It helps marketers identify any bottlenecks in the customer journey or areas where improvements can be made.