Question

A target market refers to

A)
people who could purchase a product regardless of who ultimately uses it.
B)
people with both the desire and the ability to buy a specific offering.
C)
former customers who now use competitors' products.
D)
the cluster of benefits that an organization develops to satisfy consumers' needs.
E)
one or more specific groups of potential consumers toward which an organization directs its marketing program.

Answer 1

Answer:
E. one or more specific groups of potential consumers toward which an organization directs its marketing program

Answer 2

E) one or more specific groups of potential consumers toward which an organization directs its marketing program.

Step-by-step explanation: