Final answer:
The appropriate avenue for a customer when a good does not meet the performance obligation is usually the right of return, which often comes in the form of a money-back guarantee or a warranty. Such guarantees and warranties are common practices in the goods market to ensure customer satisfaction and uphold quality promises. B) right of return
Step-by-step explanation:
The question addresses the potential that a good does not meet the promised performance to the customer. The right mechanism that is available to a customer in this scenario is the B) right of return. This right is typically guaranteed by a policy that comes with the purchase of goods, especially those sold over the internet or via mail-order catalogs, where the customer does not have the chance to inspect the goods before purchasing. To mitigate the risk of customer dissatisfaction and to uphold the promise of quality, sellers may offer a money-back guarantee or a warranty.
A money-back guarantee allows customers to return the product for a full refund if they are not satisfied, thus addressing the concern mentioned in the question. Additionally, a warranty provides a promise to repair or replace the good within a specific time period, and in case of larger purchases like cars or appliances, a service contract might be offered where the seller agrees to fix any issues for a set period, for which the buyer pays an extra amount.