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25 votes
25 votes
Which of the following statements best distinguishes between consumer needs and wants?

A)
Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
B)
Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
C)
Needs are far more influential than wants with respect to marketing decision making.
D)
Needs and wants are psychologically the same, but needs are those that a consumer can be guaranteed to satisfy.
E)
Wants occur when a person feels deprived of basic necessities such as food, clothing, and shelter while needs are determined by a person's knowledge, culture, or personality.

User Shahid Roofi Khan
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1 Answer

18 votes
18 votes
Answer:
B. Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
User Peter Tate
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