Final answer:
The slogan "love the Philippines" is a call for national pride and responsibility that contrasts with historical paternalistic views, promoting unity and identity in the modern era.
Step-by-step explanation:
The new slogan "love the Philippines" by the Department of Tourism encapsulates a patriotic call to appreciate and cherish the nation's rich heritage and natural beauty. It promotes a sense of pride and responsibility among Filipinos while also appealing to the cultural and environmental aspects that can attract tourism. This slogan can be seen as a direct response to historical quotes that portray a tumultuous relationship with colonial powers and the journey to self-identity and governance. While historical figures like President McKinley once struggled with the fate of the Philippines, considering them "territory belonging to the United States," and debating the moral and practical aspects of colonization, the intention behind the slogan urges a modern perspective of national pride and progress.
Embracing the "love the Philippines" slogan aligns with the country's efforts to uplift its image, boost tourism, and renew the collective spirit of its people. It encourages Filipinos to take an active role in preserving their country's environment and cultural legacy, underlining the importance of education and enlightenment in national advancement. The past’s paternalistic view towards the Filipino people, assuming that they were "unfit for self-government," stands in stark contrast to the contemporary push for Filipino unity and identity that the slogan represents.