52.9k views
5 votes
Which of the following actions can the Federal Trade Commission (FTC) employ against unfair and deceptive advertising?

a. cease and desist order
b. bait and switch order
c. counteradvertising sanction
d. native ad integration

1 Answer

4 votes

Final answer:

The Federal Trade Commission (FTC) can employ a cease and desist order, counteradvertising sanction, and native ad integration against unfair and deceptive advertising.

Step-by-step explanation:

The Federal Trade Commission (FTC) can employ a cease and desist order, counteradvertising sanction, and native ad integration against unfair and deceptive advertising.

A cease and desist order is a legal injunction that prohibits a company from engaging in a specific deceptive practice. It requires the company to stop the unfair advertising immediately.

A counteradvertising sanction is a corrective measure where the FTC requires the advertiser to run corrective advertisements to rectify any false or misleading claims previously made.

Native ad integration refers to the integration of certain disclosures about sponsored content within the ad itself, to ensure that consumers are not misled by deceptive advertising.

User JBoive
by
7.2k points