Final answer:
The increased need for privacy metrics is driven by the rise in digital connectivity leading to greater exposure to privacy breaches, high-profile cyber attack on businesses and individuals, and the tension between securing personal data and maintaining national security.
Step-by-step explanation:
Major drivers impacting the increased need for privacy metrics predominantly relate to the risks posed by enhanced digital connectivity and interactions. With the surge in internet usage for social connections, business transactions, sharing content, and information storage, individuals' vulnerability to privacy breaches has escalated significantly. This concern is further compounded by the increasing sophistication of cyber attackers who exploit security vulnerabilities to gain unauthorized access to personal, financial, and medical information.In the face of such cyber threats, high-profile data breaches like those experienced by Target, JP Morgan, Healthcare.gov, and Verizon, have exposed millions to the risk of identity theft and highlighted the need for robust online privacy and security measures. These incidents showcase not just the susceptibility of individual users but also the systemic risks that can impact businesses and governments.Adding to the complexity is the tension between the desire for privacy and the need for security, especially in light of government surveillance activities. There is a delicate balance to be struck between protecting citizen privacy and ensuring national security, as well as upholding freedom of speech without enabling malicious actors to misuse social platforms.It's clear that the evolution of these risks and perceptions will necessitate advanced privacy metrics capable of addressing the multifaceted nature of online security in our digital age.