Final answer:
MAX offers free ATM services to customers using their MAX ATM cards at MAX locations, presenting a financial benefit meant to enhance customer loyalty and provide a competitive edge over other banks that charge ATM fees.
Step-by-step explanation:
The sentence should be completed as follows: MAX offers free ATM service to all customers who use their MAX ATM cards at a MAX location. This statement implies that MAX, presumably a banking institution, provides a benefit to its customers as an incentive to use their services and to use ATMs that are operated by MAX itself.
For a customer using a MAX ATM card, avoiding fees can be a strong incentive to seek out and exclusively use ATMs that are provided by their own bank. Additionally, this can be seen as a competitive advantage for MAX since offering free ATM services at their own locations may attract more customers who are looking to save on fees that other banks might charge for ATM use.
In summary, MAX is interested in ensuring that their customers have an easy and cost-effective banking experience, specifically when it comes to withdrawing cash or performing other transactions at an ATM.