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"POSITIVE or NEGATIVE reinforcement is the occurrence of a behavior, which if followed by the removal of a stimulus, which results in the increased likelihood of the behavior in the future. "

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Final answer:

Positive and negative reinforcement are methods used in operant conditioning to increase the likelihood of a behavior. Positive reinforcement involves adding a desirable stimulus while negative reinforcement involves removing an undesirable stimulus.

Step-by-step explanation:

In operant conditioning, positive and negative reinforcement are both methods used to increase the likelihood of a behavior in the future.

Positive reinforcement involves adding a desirable stimulus to increase a behavior, while negative reinforcement involves removing an undesirable stimulus to increase a behavior.

For example, in the context of car seatbelts, the annoying sound that stops when you buckle up is an example of negative reinforcement.

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