Question

For a designer, what is the ultimate goal of the design?

1) Legibility and readability
2) Attract and keep an audience's attention to convey a message
3) Attract and keep an audience's attention to make them happy
4) Give an audience something to interpret

Answer 1

The ultimate goal of design is to communicate a clear, specific message to a target audience, with considerations like visual consistency and accessibility playing key roles.

Step-by-step explanation:

For a designer, the ultimate goal of design is to communicate a specific message to a targeted audience effectively. This can include creating a visually consistent style across various elements, such as fonts, colors, backgrounds, and ensuring the design is accessible to all members of an audience, including those with visual impairments or who rely on interpreters. In graphic design, the intention is clear, and successful design directly conveys the intended message, often incorporated into logos or branding to represent a company's identity. Artistic intention is more open to interpretation, whereas graphic design must fulfill a specific purpose to be deemed successful. Moreover, design considerations include ensuring legibility and readability to facilitate communication, attracting and keeping an audience's attention to convey a message, and selecting visuals that support the work and are clear without requiring additional explanation.