For a social media content audit, it's recommended to review the past six months to one year's worth of content. This allows for a comprehensive assessment of content effectiveness and the identification of patterns. It's crucial to be aware of the long-lasting impact of social media posts and to consider the rhetorical situation to anticipate audience reactions.
When performing a social media content audit, the timeframe you should start with can vary depending on the goals of the audit, the amount of content you post, and the dynamics of your audience engagement. However, a good rule of thumb is to look at all the content you've posted in the last six months to one year. This period is often enough to provide a substantial sample of your content strategy's effectiveness and allows you to identify patterns and trends.
Negative footprints can significantly impact your public image and opportunities, as seen in the case of comedian Kevin Hart, whose past social media posts impacted his professional engagements. Thus, it's important to treat your social media presence with responsibility and awareness of its longevity. Always consider the rhetorical situation of each post to foresee and understand potential audience reactions.