Final answer:
The correct option is 3). E-mail is not a characteristic of a consumer in the EC Consumer Behavior Model. Instead, age, gender, and education are key characteristics that influence consumer behavior and are considered by marketers.
Step-by-step explanation:
In the context of the EC Consumer Behavior Model, e-mail is NOT a characteristic of a consumer. The model typically considers characteristics like age, gender, and education as they significantly influence consumer behavior and purchasing decisions. These factors are important for marketers to understand consumer preferences and pattern predictions in the market.
Age can dictate the type of products a consumer may require or desire, while gender can influence preferences in certain markets. Education, on the other hand, can impact the level of product knowledge and discernment in purchasing. E-mail is not a characteristic but rather a form of contact information that might be used in a marketing campaign or consumer interactions.