Final answer:
'Corporate identity' refers to the visual and physical elements that represent a company, while 'corporate image' refers to the perception and reputation of a company held by its stakeholders. Corporate identity is something that a company can actively design and control, while corporate image is formed through experiences and perceptions.
Step-by-step explanation:
'Corporate identity' refers to the visual and physical elements that represent a company, such as its logo, colors, typography, and overall design. It is the external and tangible representation of a company's unique attributes and values.
'Corporate image', on the other hand, refers to the perception and reputation of a company held by its stakeholders, including customers, employees, and the general public. It is the overall impression that people have of the company based on its actions, communication, and performance.
While corporate identity is something that a company can actively design and control, corporate image is formed through the collective experiences and perceptions of individuals interacting with the company.