Final answer:
Possible characteristics of an appeal that would influence or change attitudes include emotional, logical, ethical, personal, and cultural appeals.
Step-by-step explanation:
Five possible characteristics of an appeal that would influence or change attitudes are:
- Emotional appeal: This type of appeal targets emotions such as fear, pity, love, hate, etc. However, emotional appeals are generally not relevant for establishing the conclusion of an argument.
- Logical appeal: This involves presenting rational arguments, critical thinking, and credible evidence to appeal to the audience's intelligence.
- Ethical appeal: Also known as ethos, it elicits credibility and trust by demonstrating a believable and authoritative voice.
- Personal appeal: This appeal focuses on connecting with the audience on a personal level and resonating with their individual experiences or values.
- Cultural appeal: Some appeals are culture-specific, where persuasive strategies are based on developing a sense of unity, promoting social responsibility, and increasing knowledge within a specific culture or society.