Final answer:
The primary visual cortex is located in the occipital lobe of the cerebrum, a region dedicated primarily to visual processing.
Step-by-step explanation:
The primary visual cortex, which is responsible for interpreting incoming visual information, is located in the occipital lobe of the cerebrum. The occipital lobe sits at the very back of the brain and is dedicated almost exclusively to the processing of vision - including seeing, recognizing, and identifying the visual world. The occipital cortex is uniquely organized in a retinotopic manner, meaning its layout closely corresponds to the arrangement of the retina in the eye. Moreover, visual processing continues in two streams from the primary visual cortex: the ventral stream into the temporal lobe and the dorsal stream into the parietal lobe, contributing to our ability to perceive and interpret complex visual stimuli.