Question

What is the term for studies carried out to gather new information specifically directed at a current problem?

1) Primary marketing research
2) Secondary marketing research
3) Qualitative research
4) Quantitative research

Answer 1

The studies carried out to gather new information for a specific current problem are referred to as Primary marketing research. It often involves field research, which includes a variety of methods like surveys and interviews tailored to the research question. The correct option is 1.

Step-by-step explanation:

The term for studies carried out to gather new information specifically directed at a current problem is Primary marketing research.

This type of research is conducted through various methods such as observation, experimentation, surveys, interviews, and field research.

Primary marketing research often involves field research, which means collecting new data outside of a laboratory or library setting through direct observation or experimentation relevant to the problem at hand. The correct option is 1.