Final answer:
Direct selling is a method of marketing that involves one-on-one communication with customers to assess their needs and provide assistance in meeting those needs.
Step-by-step explanation:
Direct selling is a method of marketing where salespeople communicate directly with prospective customers to understand their needs and help them satisfy those needs. It involves one-on-one interaction with customers to assess their requirements and offer personalized assistance. For example, a sales representative may visit a customer's home and demonstrate the features of a product to help them make an informed purchasing decision. This approach allows for direct feedback and a personalized experience for the customer.